Grow your business in 2017–sell to your client base
One of the easiest, fastest and least expensive ways to grow your business is to sell to your existing client base. Here are 3 simple actions you can take to sell to your current client list easily and quickly:
- Stay connected–In today’s world this is easy and very inexpensive. A regular email blast to your client base will net you amazing results if it is done correctly. A great way to get them to open your email blasts is to add value. What can you send to your client list that will give them value without selling them anything at first. Your goal is to get them to open your email because there is something of value for FREE to them. Can you give them tips, advice, information, knowledge and wisdom. If so you will get them in the habit of opening your emails. Then when you make an offer they will open and be more likely to buy.
- Set up a referral program–What do your current clients get if they refer someone new to your business. Turn your current clients into your sales team buy setting up a program for them to WIN when they send you a new client.
- Bundle products–Whenever possible bundle products for savings to your client and improved sales dollars for you.
Have fun and remember to be creative. Your current clients are a pool of people who already know, like and trust you!!